Vancouver Canucks Launch “Celebrate Responsibly” campaign for 2012 Stanley Cup Playoffs

June 15, 2011: After the Vancouver Canucks lost in Game 7 of the Stanley Cup Final 4-0 to the Boston Bruins, the image of the city of  Vancouver was tarnished after some troublemakers decided to start a riot in the streets. 14 months after the city was shown in a global spotlight as the host city of the 2010 Winter Olympics, that spotlight was shown again; this time in pictures of looting storefronts, tear gas, and burning cars.

Last night, Canucks Sports & Entertainment launched the “This is Our Home” campaign designed with one simple message in mind: to celebrate responsibly. The 60-second public service announcement was filmed in over 20 locations throughout Greater Vancouver. The ad features Vancouver Canucks captain Henrik Sedin, alternate captains Kevin Bieksa, Ryan Kesler, Manny Malhotra and Daniel Sedin along with Canucks Alumni Trevor Linden and Stan Smyl and a contingent of passionate Canuck fans.

As an organization, Canucks Sports & Entertainment is dedicated to building awareness for the importance of respecting your fellow fan and insisting others do the same to ensure responsible and passionate fan behavior. The ‘This is Our Home’ campaign, which Canucks Sports & Entertainment has consulted on with the City of Vancouver, encourages all fans to celebrate responsibly and to respect one another at all times.

Here’s to hoping the city won’t burn down to the ground…again.



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