Behind the “Because It’s The Cup” Campaign for the 2014 Stanley Cup Playoffs

We are nearly three weeks away from the start of the 2014 Stanley Cup Playoffs, and for the third straight year, the NHL’s tagline for the Stanley Cup Playoffs is “Because It’s The Cup.” This year’s “Because It’s The Cup” campaign has a very simple premise: the numbers never lie, but only one goal really matters. And once again for fans in the United States, every game of the Stanley Cup Playoffs will be seen on NBC, NBCSN, CNBC, and the NHL Network. Here are the four “Because It’s The Cup” spots that are currently airing right now:




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