Don’t Miss A Moment: New Advertising Campaign Launches for 2015 Stanley Cup Playoffs

A moment is easy to miss when it happens so fast. But when you catch one, you keep it forever.

We are less than a month away from the start of the 2015 Stanley Cup Playoffs, and this time, there is a brand-new advertising campaign. Coming off of the heels of the “History Will Be Made” campaign used in the 2010 and 2011 Stanley Cup Playoffs, and the “Because it’s the Cup” campaign used during the last three seasons, comes “Don’t Miss A Moment.”

According to NBC Sports Group’s Senior Vice President of Marketing Bill Bergofin, the premise of the “Don’t Miss A Moment” campaign is very simple. “Moments are not only about great plays or goals. They can be about the experiences in the building with the players and with family. The spots also let fans know that we have every game and will have all the moments.”

And why not? For the fourth straight year for hockey fans in the United States, every game of the Stanley Cup Playoffs will be seen on NBC, NBCSN, CNBC, NHL Network, and joining the group of networks for 2015, USA Network. All games can also be seen streaming live on-the-go via the NBC Sports Live Extra app.

The first two 30-second ads of the campaign premiered during last night’s Wednesday Night Rivalry coverage on NBCSN. The first one features Chicago Blackhawks forward Patrick Sharp.

The second one features Washington Capitals captain Alex Ovechkin.

The next ad, which premiered one day before the Stanley Cup Playoffs began, features the Nassau Veterans Memorial Coliseum in its final season as the home of the New York Islanders.

Every team has its moments. Will the final act in this Coliseum be lowering a curtain or raising the cup?

This ad, which promotes the Conference Finals, shows the anticipation of both fans and players and the excitement the Stanley Cup brings. Only four words can describe the ad: WE WANT THE CUP!

The final ad, which promotes the Stanley Cup Final, shows the emotions of players when they realize the dream of winning Hockey’s ultimate prize, set to Louis Armstrong’s “A Kiss to Build a Dream On.”


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